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Liana wrIght

UGC CREATOR

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ABOUT ME

Hi! My name is Liana! I'm a bilingual (Spanish/English) UGC content creator with five years of experience. I'm based in New Jersey. I enjoy working with brands to tell captivating stories and connect with audiences. My goal is to help your brand build trust with your customers through relatable content that ultimately increases sales and customer loyalty. My process is fast, flexible and insights-driven. Let's see what I can do for you!

User-generated content (UGC) is any brand-specific content - text, videos, images, reviews, etc. - created by people, rather than brands. Content created by real people, even when prompted by a contest, campaign, or challenge, fosters trust. This is because user-generated content is authentic, and authenticity resonates with consumers.

WHAT IS UGC?

WHY UGC?

of consumer say UGC impacts their purchasing decisions

79%

Consumers are 2.4x

more likely to view user-generated content as authentic compared to content created by brands

2.4x

UGC content garnered 73% more positive comments on social networks than ads

73%

*Source link

Unlike influencer content, UGC isn't sponsored by the brand, which enables the content to feel more authentic.In fact, 55% of consumers trust UGC over other forms of marketing which goes to show just how powerful this form of social media marketing is becoming.

PHOTOGRAPHY PROJECTS

BEAUTY

JEWELRY